Want more women applicants? Shake up your recruiting practices
- Women look for jobs in different places than men do, according to a new report from Fairygodboss. They rely more on their communities and make decisions about where to work based on different benefits and work culture factors than men. Employers looking for a more diverse candidate pool should align their recruiting strategies with these factors, the organization recommended.
- Fairygodboss, a career community for women, released its recommendations in its State of Gender Equality in the Workplace 2017 annual report. This year's report includes sections on sexual harassment in the workplace, the plight of women of color and employee resource groups that empower women.
- The report also suggests that employers examine pay practices for fairness; commit to competitive, family-focused leave policies; tap into employee resource groups; and engage men in combating sexual harassment.
Fairygodboss' findings align with what others have said: recruitment strategies must shift to address the needs of the candidates you want to attract. If you're only advertising on social media sites, you may be missing older workers. If you're looking for someone who's a "culture fit," you could be screening out a wide variety of candidates.
The good news? Now is a solid time to address your 2018 recruiting strategy, which should include setting diversity goals. And then with those in mind, you can think about how your plans for advertising, sourcing and data use can help you achieve that goal.
- Fairygodboss THE STATE OF GENDER EQUALITY IN THE WORKPLACE 2017