Microlearning may be 'habit-forming,' study found
- In a study of over 350,000 users, Axonify's 2018 Microlearning Global Benchmark Report found that about 75% of employees turn to microlearning training sessions two to three times per week. The report posits that this type of learning is "habit forming" because it fits seamlessly into their "agile work environment." Those who used microlearning retained 85% of the information they needed post-training versus 73% when they started.
- In front-facing industries, microlearning is heavily used: 27% of employees in retail, 25% of employees in manufacturing and logistics and 22% of employees in finance and insurance use it often, the study noted.
- Participation rates can increase by over 40% when businesses allow access through mobile devices, the study said. In sessions that incorporate game play and game mechanics, employees experience "average knowledge lift" of 27%, as well.
In the past, the deskless employee was often forgotten when training budgets were allocated. But as more companies realize the value of consistent training across all distributed teams, whether in front-facing positions or not, these learners are gaining more information and access. Overwhelmingly, these workers report they want more training and feedback in order to do their jobs correctly and grow with the company. The advent of mobile training accessibility has opened a wealth of avenues for learners and businesses. On-the-go, on-demand training is a new paradigm in learning that has seen growth across almost all industries.
Adding a gamification twist provides learners with a level of interest and excitement that can help with retention and application of knowledge. In a digital age, almost all learners have come to expect some level of challenge or reward in learning. Gaming built in to the process meets them in familiar territory.
It's not just companies that are considering expanding learning in non-traditional ways. Business associations, governments, and even nonprofit foundations are looking to upskill and ready the workforce of today and tomorrow.
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