Do video interviews signal the end of human interaction? Not quite. Recruiters are increasingly turning to video interviewing as a method of giving applicants a platform to shine in front of the best hiring companies.
Scott Weaver, director of Acquisition and Development at Cumming Corporation, a construction management firm, told Quartz that his team has been using video interviews to, “reduce 633 applicants it received for internships this year to fill about 30 slots”. Weaver says, this video interview process, “allows recruiters to screen twice as many applicants than if they had gone right to phone interviews.”
iCIMS, the video interviewing technology company that supplied this solution, mention that the company has seen the use of video interviewing increase by as much as 28% this year alone. Their CMO, Susan Vitale, says that entry-level positions and those interviewing for customer-facing roles are candidates who will see the best results from video interviews.
Many recruiters at the biggest companies are turning to video interviews as a way to help speed up the interview process, not eliminate it. There is still a great deal of value of seeing candidates and interacting with them in real-time, while staying efficient in hiring practices.
Weaver mentioned that, “At its core, we use [video interviewing] to include more people.” He explained that candidates have a chance to record their own best tape beforehand, and they have multiple takes to get it to their perfection. Some candidates have been able to edit and add music to their initial interview videos to add interest and show off their skills.