It has been nearly 4 decades since the 70:20:10 model of learning and development was produced by a team of researchers at the Center for Creative Leadership, after studying the learning experiences of the most successful managers. The model states that, “70% of learning and development should occur on the job, 20% from interactions with others, and 10% from formal education.”
A recent study conducted by Towards Maturity tapped into the 70:20:10 model to determine if learners today are benefiting from this blended learning approach. Laura Overton, founder of Towards Maturity, says that their findings indicate that when organizations use this model as the foundation of their corporate training programs, they are delivering better results than other companies not using the model.
Staff following the 70:20:10 model were, “4 times as likely to demonstrate a faster response to business change.” The study also found that, “staff were three times more motivated and twice as likely to report improvements in customer satisfaction scores.”
The 70:20:10 model of learning and development is a staple in the learning and design market. While it’s been around for a while, it remains a useful reminder of how any company can create a blended training program to meet the needs of every learner. This is what makes it so applicable to any learning, no matter how much the technology evolves.
Professor Stephen Billett, at Griffith University, says in the article that, “It’s helpful to appreciate the fact that a lot of our learning comes through practice.” It can often depend on each person’s job experience and learning style. The model is adaptable to each employee as they move from one job to another, so there’s no way to accurately measure the full scope of their learning.