Dive Brief:
- The number of professions with job postings featuring the words “artificial intelligence” in the title has more than tripled in the U.S. since 2022, according to new research from Indeed’s Hiring Lab.
- The report found that the number of “AI-touched job titles” increased across every tracked market, while in five of the six countries studied, “more than half of all AI-touched job titles are now outside tech occupations.” The U.S. led the nontech category at 63%.
- Notably, several roles with AI in the title now are jobs that “have existed for decades,” the report said. However, companies are now adding the term “AI” to job titles where the role requires the use of AI, rather than limiting the term to technology categories.
Dive Insight:
The study focused on job titles rather than descriptions “because the main body of a posting can mention AI in many different contexts,” rather than only those related directly to the role, according to Pawel Adrjan, report author and head of EMEA research at the Indeed Hiring Lab.
The increase in AI job titles focused on three main categories: AI enablement and consulting, AI training and content creation and AI instruction. As a result, companies are looking to expand AI expertise to include roles such as account and operations managers, subject-matter experts and corporate trainers.
The increased use of AI in job titles may also be a way for companies to signal to potential applicants that their organization is innovative, the report said.
“For job seekers, the implication is that AI is becoming part of the expected toolkit across a growing range of roles,” Adrjan said in the report. “A truck driver, a physical therapist, or an HR manager looking for work today is increasingly likely to encounter postings that demand familiarity with AI.”
He added that this doesn’t necessarily mean that employers will demand deep technical skills, but rather that workers understand how to use AI-assisted software and implement the technology into business operations.
“Workers who can demonstrate familiarity and articulate how they use AI in their work are likely to be better positioned as employers make that expectation increasingly explicit,” Adrjan said.
In 2025, Indeed’s Hiring Lab found that three out of every 1,000 job postings mentioned generative AI terms, representing an increase of 170% from January 2024 to January 2025.
It’s also possible that by 2028, AI will begin creating more jobs than it eliminates, according to a May report from advisory firm Gartner. However, 40% of companies told Gartner that they had already gotten rid of obsolete jobs, with nearly half of organizations streamlining their structures to account for AI-enabled processes.
As the market shifts, HR professionals may end up creating new AI-enabled entry-level jobs, with 94% saying that could happen over the next five years, according to a joint study from Cognizant and Pearson. Ninety-six percent of HR leaders surveyed for that report said that junior employees could eventually be responsible for supervising or managing AI systems.
