Dive Brief:
- LinkedIn Recruiter will soon allow talent pros to use generative AI to send personalized messages to prospective applicants, according to a May 17 company announcement. The rollout will begin with “a handful of customers” in the U.S. and Europe, with a broader rollout planned for June.
- The AI message assistant pulls information from a candidate’s LinkedIn profile, the job description and the recruiter’s company to craft editable messages that are personalized to the client, the announcement said.
- LinkedIn also noted it has recently used AI to update its recommended matches feature and to make skills a more central component of the Recruiter tool. The Skills Match and Resume Search tools in Recruiter have also debuted this year as expansions of that focus.
Dive Insight:
2023 may well be the year of generative AI for HR professionals as the technology becomes more accessible and integrated.
Microsoft, IBM and Google Cloud announced their own automated tools using generative AI on the same day, May 9, featuring capabilities such as creating job posts and listings, contacting candidates, managing worker requests and creating individualized learning programs, among others.
The rise of ChatGPT and similar open tools put generative AI technology on the map, and served as a tool recruiters could use to craft job descriptions and candidate messages quickly. Such rote tasks are historically where automation shines — though AI in particular comes with its own risks, as the federal government has pointed out in recent commentary.
“These automated systems are often advertised as providing insights and breakthroughs, increasing efficiencies and cost-savings, and modernizing existing practices,” federal regulators said in a joint statement. “Although many of these tools offer the promise of advancement, their use also has the potential to perpetuate unlawful bias, automate unlawful discrimination, and produce other harmful outcomes.”
