Employers increasingly relying on tech, branding to attract talent
- Most employers (75%) are working to upgrade their recruiting processes, adopting strategies to simplify and accelerate hiring, according to Randstad's Sourceright's Talent Trends Quarterly.
- The survey also revealed that almost half of employers (46%) are investing in technology, including AI, to speed and enhance their processes. This includes chatbots, human cloud platforms and predictive analytics. Many said they believe AI will deliver better consistency and efficiency for candidates, while also freeing up staff to focus on more strategic projects.
- More than 800 HR professionals responded to the survey, with 42% reporting that they’re increasing budgets to boost their employer brand to attract a larger pool of applicants. Respondents overwhelmingly believed, at 90%, that employer brand is extremely or very important in attracting talent.
As HR increasingly looks to tech to take over the mundane tasks that recruiting involves, AI is gaining a foothold. This can work in employers' favor, as candidates often want to work for a cutting-edge company, but businesses also need to ensure the human touch isn’t lost in the process.
In a tight applicant market, focusing on candidate experience is a must, for new hires and even even interns. Leveraging tech to take on the routine tasks can free up HR to spend more time personalizing the recruitment process and speeding it up. Companies report they’re working to reduce time-to-hire significantly, to keep from losing to talent to the completion.
And as the value of employer brand becomes more apparent, companies are looking for ways to improve their position. Businesses that work to enhance their brand are even seeing increased funding for HR. With tech-savvy applicants often researching potential employers online, promoting and protecting employer brand has never been more important.
- Randstad Talent Trends Quarterly