Job posts that cite well-being, flexibility and company culture are getting nearly three times more views and twice as many applications as they did two years ago, according to LinkedIn data released June 5.
And while views and applications are up across all jobs, the company said in a blog post announcing the findings, job postings that mention well-being, flexibility and company culture received a 46% greater increase in views and a 49% greater increase in applications, compared to job posts that don’t mention these things.
However, employers that advertise such benefits run the risk of losing candidates if those claims aren’t authentic, LinkedIn said. Employees say they truly want well-being benefits, and 2023 graduates have said in other surveys they are eyeing employers that explicitly offer mental health benefits.
Flexibility, too, remains a top factor in why employees accept job offers, regardless of whether the job is remote, hybrid or in-office, an April report from iCIMS said.
Job seekers also are increasingly interested in job posts that showcase salary ranges, various studies have shown. For example, a tight salary range or wage can help job postings stand out against competitors, Indeed said. Doing so may also save recruiters money, an Appcast report said; transparency and authenticity overall may be the name of the game.