Dive Brief:
- Headspace, a meditation and mindfulness startup, raised $30 million from a slew of big name venture capitalists, actors and TV personalities, Tech Crunch reports – and it's planning to release an enterprise product next year.
- The app is taking off just as "mindfulness" is becoming a workplace goal for wellness-minded companies. Headspace has about 3 million users in 150 countries, Tech Crunch says.
- Other mindfulness apps, including Calm, also have valuations in the millions.
Dive Insight:
Leaders of Headspace see the workplace as "a huge opportunity" for their app, the Huffington Post reports.
For now, the company offers corporate packages on its app to limited businesses (including Huffington Post). While there are free portions to the app, including daily mindfulness reminders, it makes its money through a subscription program to guided meditations. Current yearly subscriptions cost about $95, or about $8 per month, HuffPost reports.
More work needs to be done before Headspace can confidently enter the enterprise space. For example, many companies want reporting tools that help managers understand how employees will use the product, something Headspace doesn't have in place yet, HuffPost says.