Dive Brief:
- According to an article at TheStreet,com, staff turmoil at Twitter may go much deeper than just the C-suite (Twitter currently is searching for a new CEO following the company's disappointing first-quarter results).
- More than 450 employees -- 12% of the company's staff -- have left Twitter in the past year, according to The Financial Times, which gathered data from LinkedIn. Despite the staff turnover, which over the past year has included some high ranking people, Twitter's total headcount has increased 18% in the last year, according to The Financial Times.
- TheStreet.com adds that the high turnover shouldn't come as much of a surprise given the amount of attention the company has been receiving both from analysts, who are dissatisfied with the company's growth in users and revenue, and from commentators critical of Twitter's lack of diversity and "brogrammer" culture.
Dive Insight:
The challenge of attracting and retaining talent in Silicon Valley is always difficult, as some of the biggest tech companies and start-ups fight over a finite number of candidates in the area, TheStreet reports. But Twitter's reputation for chaotic transition surely won't help the company.
"They're in a war on talent, and they have to market their brand to get candidates interested," Brin McCagg, co-founder and CEO of recruiting startup RecruitiFi, told TheStreet.com.
For its part, Twitter responded to TheStreet's request for a comment with this statement: "Great teams want to work on something people use daily, and Twitter is such a product. This, together with the impact people can have on the world through Twitter, helps us attract the best employees."
