Dive Brief:
- Millennials are likely to hit near 70 million strong in the workforce, meaning they will have a "growing impact" on workplace wellness, according to a new report from Aon, alongside the National Business Group on Health and The Futures Company.
- For millennials, wellness programs need to be holistic, involving physical, mental and social wellbeing. But such programs also make more than half of millennials (52%) "feel better about their company," compared to 39% of other generations.
- Millennials also seek more "direct guidance" and are more likely to rely on social networks for health care advice, according to the report.
Dive Insight:
Wellness programs are changing form and expanding beyond simple physical wellness, and millennials are responding well to the changes. 43% of millennials cite their company's wellness programs as a reason they stay at their jobs compared to 32% of other generations — meaning such programs have strong retention benefits for that particular generation
Millennials also want more direct involvement from employers, as 56% of millennials say employers should direct employees to providers and facilities that have the "most appropriate care/cost." With improved tech in the space, companies are becoming more capable of offering such services — and millennials seem to know it.