Facebook will allow US businesses to post jobs listings on their pages
- Starting Wednesday, U.S. businesses can post job listings on their Facebook pages and their News Feed, Business Insider reports. Facebook now is in competition with other job-listing sites, such as LinkedIn and Glassdoor.
- Anyone who visits a business’s Facebook page will have the option to apply for a job on the listing. Facebook will provide an autofill application form to make the process faster. Employers can respond to applicants through Facebook’s Messenger.
- The new service is the result of a Facebook-commissioned survey. Andrew Bosworth, the tech company’s vice president of ads, told Business Insider that survey respondents said their biggest concern as employers was finding job candidates.
Facebook’s survey results aren’t surprising to employers, many of whom say finding and hiring qualified job candidates is one of today's biggest struggles. Since many, if not most, businesses have a Facebook presence, adding job listings to their pages is a natural transition.
Social media has become a popular and useful platform for connecting recruiters — or at the very least, an organization's recruitment brand — with job seekers. But Facebook making forays into recruiting on its own reflects the growing power of mobile job apps. Recruiting is more often than not taking place on social sites like LinkedIn rather than mass job boards these days, though job boards certainly haven't faded yet.