BYOD policies give e-learning market a boost
- E-learning is experiencing a boom, driven, in part, by employers' bring-your-own-device policies, according to a new report by Global Market Insights, Inc.
- The industry's market share is expected to hit $200 billion by 2024, Global Market Insights says.
- The growth is being driven by a general demand for flexibility. In addition to employees' desire to BYOD, companies need training that can be rolled out for employees dispersed across a large geographical area, the group said. Businesses also are reportedly increasingly seeking customizable options.
As demand for flexibility increases, so does demand for both "to-go" training and "just-in-time" training. When employees are working at various places and times, employers will need learning solutions that can keep up. And, because it’s estimated that 59% of employees worldwide access company data on a personal device, it makes sense that they'll want to access training there, too.
Meeting that demand makes good business sense. When employees can access information where and when they want, employers see good returns. WorkCast Inc. recently cited a jump from 30% to 60-70% engagement level for employees who use online video learning. When workers can access training as they need it, they're more likely to retain that information, too.
- Global Market Insights, Inc. E-Learning Market to hit US$200 Billion by 2024