Assessment Technologies Group, a human resources consulting firm specializing in employee selection, assessment, and organizational development, today announced it has evolved its public-facing brand to QubitHR. The change reflects how the firm’s work has expanded and how clients increasingly engage with its services.

The company’s leadership, team, and core offerings remain unchanged. QubitHR continues to support organizations across the private, public, education, and government sectors with evidence-based assessments, leadership development, and workforce decision support.

“Over time, our work grew beyond what our original name clearly communicated,” said Stephen Pollan, CEO of QubitHR. “QubitHR gives us a more accurate way to describe how we help organizations make better people decisions using behavioral science and practical insight.”

The rebrand brings together the firm’s consulting, assessment, and analytics capabilities under a single, unified identity. While Assessment Technologies Group remains the legal corporate entity, QubitHR will serve as the company’s primary brand in the market.

According to the company, the change was driven by client feedback and broader shifts in how organizations approach hiring, development, and leadership decisions. Employers are increasingly seeking integrated, science-backed approaches rather than fragmented tools or trend-driven solutions.

“Our focus has always been clarity and credibility,” said Jackie Baird, Director of Marketing at QubitHR. “This brand evolution reflects the way our clients already experience us—structured, human-centered, and grounded in real behavioral science.”

The QubitHR brand will be reflected across the company’s website, client materials, and communications beginning this month.

More information is available at www.qubithr.io.