CuraLinc Healthcare, a leading provider of workforce mental health and wellbeing solutions, today announced the appointment of Brad Lawson as Chief Marketing and Strategy Officer.  

In his role, Lawson will lead CuraLinc’s marketing, brand, and growth strategy, ensuring the company’s market position reflects its commitment to clinically appropriate mental health care with measurable, financially sustainable outcomes for more than 4,400 organizations worldwide. 

“Brad’s experience spans the full spectrum of healthcare innovation, from leading high-growth digital health organizations to advising venture-backed companies through key stages of early growth and expansion,” said Derek Newell, CEO of CuraLinc Healthcare. “His ability to blend strategic insight with hands-on leadership will strengthen how we position CuraLinc in the market and accelerate the impact we deliver to clients.”  

Lawson has spent his career helping healthcare organizations clarify their strategy, strengthen their market position, and successfully scale. He most recently served as Chief Executive Officer of Fern Health. Previously, Lawson held senior leadership roles at WebMD Health Services and The StayWell Company. He also has experience in the venture capital space, having assisted in sales acceleration and commercialization strategy in the employer health benefits, provider/health systems, and health plan markets.  

“Rising healthcare costs and shifting employee expectations are reshaping what organizations need from their mental health partners,” said Lawson. “CuraLinc is uniquely positioned to deliver on those expectations through programs that drive measurable outcomes for clients and meaningful impact for employees. I’m excited to help shape the company’s growth strategy, strengthen its brand, and expand its reach at a time when effective, sustainable solutions are more essential than ever.”