Culture Amp, the world’s leading platform for employee engagement and performance, today announced the expansion of its science-backed AI Coach across its full platform. Available to customers at no additional charge, the expansion of AI Coach marks the next chapter in the company’s mission to help organizations build high-performing, resilient cultures.

Developed by experts who have studied the world's top-performing business teams, AI Coach leverages Culture Amp’s People Science knowledge base that draws from 1.5 billion data points, collected over a decade of research, to guide managers towards the best outcomes.

A platform built for how work happens now

Managers spend an average of 210 hours a year on performance management, yet less than 40% of managers trust their current process and a mere 6% of organizations feel they’re making meaningful progress harnessing data and evidence to capture the value of employee performance (Gartner, 2020; Deloitte 2025). Meanwhile, just 50% of employees report seeing positive change after engagement surveys (Culture Amp Benchmark Report, 2025), underscoring a widening action–implementation gap.

AI Coach addresses this challenge by embedding AI-driven, People Science-based coaching directly into the flow of work, helping managers interpret data, take evidence-based action, and deliver meaningful feedback.

“Culture Amp has always been about turning data and insight into action,” said Didier Elzinga, CEO and Co-Founder of Culture Amp. “We were the first to revolutionize engagement, and now we’re doing it again, transforming how organizations perform. By expanding AI Coach across our platform, we’re putting People Science into every manager’s hands, connecting insight to action and enabling organizations to adapt faster and perform better.”

Purpose-built for trust, science, and scale

Unlike generic AI tools, AI Coach deeply embeds industrial and organizational psychology principles, validated by Culture Amp’s team of People Scientists, and draws on insights gathered from more than 1.5 billion workplace datapoints, gathered over a decade (Culture Amp Data Repository, 2014–2025).

The platform is ISO42001-certified, ensuring responsible AI governance, and maintains strict data privacy. Instead, AI Coach acts as the context layer between insight and action, connecting employee data, organizational psychology, and leadership development to deliver context-aware guidance calibrated to each organization’s culture and performance goals.

About Culture Amp’s ability to deliver personalized guidance at scale, Dr. Anna Tavis, Clinical Professor at NYU and author of The Digital Coaching Revolution (2024) said: “Few firms bring the same level of scientific rigor and contextual depth to AI. Culture Amp’s decade of workforce insight makes personalization real, not theoretical—its AI Coach closes the gap between data and action for its customers.”

Closing the action gap: AI Coach in Engage

Where engagement surveys once created overwhelm or inaction, AI Coach helps managers rapidly interpret feedback, identify high-impact opportunities, and translate insights into action to achieve measurable outcomes.

AI Coach in Engage:

• Cuts survey analysis time from days to minutes, instantly surfacing the top 3–5 actions with the greatest impact potential.
• Coaches managers through evidence-based action plans grounded in People Science, addressing the critical gap where only 50% of employees see positive change from engagement surveys—and reducing turnover risk for employees who believe action won't be taken (13-30% more likely to leave within 12 months).
• Helps unlock team buy-in through audience-specific communications and tailored messaging.

“AI Coach helps to free up my analytics team from basic data interpretation requests,” said John Joseph, Head of People Analytics at Asana. “AI Coach puts an expert coach and assistant in every manager's pocket and scales the impact of our HR team across the business.”

Uplifting performance: AI Coach in Perform

For performance reviews, AI Coach replaces the blank page with intelligent structure, drawing on past feedback and peer reviews to guide balanced, actionable assessments.

AI Coach in Perform:

• Supports manager reflection, gathering relevant inputs and examples to then partner with managers to deliver balanced, objective reviews - critical when only 1 in 4 managers (25%) are currently considered highly effective at coaching and delivering performance feedback
• Reduces review preparation time and improves quality - addressing the dual challenge where managers spend 210 hours annually on performance management, yet only 8% of companies believe their process drives high performance.
• Enables employees to prepare for review conversations through guided, confidential AI-powered role play.

A new standard for leadership development

AI Coach represents a fundamental shift: coaching for everyone, not just the few.

“For too long, organizations have faced an impossible choice: invest in expensive one-on-one coaching for a handful of leaders, or leave the majority without support,” added Elzinga. “With AI Coach, we can finally scale that development, equipping every manager to be a better leader and every organization to become more adaptive, resilient, and high-performing.”

With AI Coach as their partner, every leader, from the C-suite to the front line, can build the habits, feedback culture, and collective resilience that define high-performing organizations in the AI era.

What sets AI Coach apart

• Built on organizational psychology, not generic language models.
• Informed by insights gathered from over 1.5 billion workplace datapoints, the world’s largest employee dataset.
• Context-aware, adapting recommendations to each organization’s goals and culture.
• ISO42001-certified, with enterprise-grade governance and privacy controls.
• Behaviorally focused, helping leaders act on insights and embed change sustainably.

Availability

AI Coach in Engage is now available to all Engage customers. Early access to AI Coach in Perform is available today, with full release planned later in Q4, 2025.

For more information, visit www.cultureamp.com/platform/ai-coach.