The Martec, a leading AI-focused talent marketing platform and the world's only Employer Branding and Talent Acquisition content engine, proudly announces the appointment of Jason Kipps as the Director of Strategic Markets.

This strategic move follows The Martec's recent triumph in securing $8 Million in funding, positioning the company for swift expansion in the North American market.

With a demonstrated track record in driving business expansion and extensive expertise in employer branding, recruitment marketing, and talent acquisition consulting, Jason Kipps is primed to lead The Martec's ambitious initiatives in North America.

As Director of Strategic Markets, Kipps will play a pivotal role in harnessing the recent funding to elevate The Martec's presence, fortify partnerships, and introduce innovative solutions to clients.

"We are delighted to welcome Jason Kipps to The Martec family. His profound industry knowledge and strategic vision perfectly align with our mission to both humanize and democratize recruitment marketing, employer branding, and candidate experiences through curated customized AI processes," stated Raaj Govintharajah, Founder and CEO of The Martec.

"Jason's appointment marks a crucial step in our journey to become the global leader in the AI-driven recruitment marketing and employer brand space."

Jason Kipps brings over 20 years of experience leading employer brand strategy for some of the world's foremost companies. His tenure includes a decade as Managing Director at Universum, where he cultivated Universum's Canadian operations into a seven-figure business and established Universum as the definitive authority on candidate insight and Employer Brand development globally.

Recognized as a thought leader in the industry, Kipps' unique ability to anticipate trends and foresee the future of the talent market makes him an invaluable addition to our team. His expertise in connecting talent brand strategy with board-level objectives will be instrumental as The Martec enters a phase of expansion, innovating and redefining the future of the global talent marketing movement.

"I am honored to join The Martec at this pivotal moment in its growth trajectory. The company's commitment to harnessing AI to democratize employees' voices and enable employee-generated recruitment content resonates with my passion for innovation and improved authenticity in our industry," said Jason Kipps. "I look forward to collaborating with the talented team at The Martec to build on their successes while delivering exceptional value to our clients across North America and around the world."