Corporate learning and HR departments, universities, individual experts improving their study courses, and marketers. What do all of them have in common? The answer is that all of them can use e-learning videos to enhance their projects. The format helps them not just to be effective in educating their audience but also save budgets by using the same content over and over for new groups of students, co-workers, or clients. Being involved in e-learning video production for 9 years, Blue Carrot studio has produced over 10,000 minutes of high-quality content for educational platforms operating online and offline, as well as NGOs and businesses worldwide. In this article, its team is glad to describe the critical e-learning video types in terms of their goals, production complexity, and budgeting.
What you need to know about e-learning videos E-learning video is content aimed to educate a specific audience. Educational videos can accompany a lecturer's speech or be critical to a video-based study course. Depending on your learning objectives, e-learning video content may differ in length, storytelling, and visual complexity. You may follow 6 main categories of objectives: You may let your audience know, comprehend, apply, analyze, synthesize, or evaluate given information. The higher levels of cognitive thinking you have, the more time and structured data your learners need from you. Consider that e-learning videos also differ by audience and area of usage so that they can be very diverse. The most straightforward educational video is a live video (for example: recorded webcam lectures) featuring a speaker. Another level of complexity includes whiteboard animation, where information is present in the form of "real-time" drawing. Such a video may go with or without "a hand of a lecturer" in a frame. E-learning animation, both 2D and 3D, is one of the most popular formats used in e-learning video production. Creating an educational cartoon takes much longer than making a screencast recording. However, content in this form is more memorable, engaging, and comprehensive, which means you can reach the same study goals faster.
Creating e-learning videos with an animation studio (Blue Carrot's example) E-learning video production studio Blue Carrot was founded in 2014, and its story started with developing a unique technology for whiteboard animation composing. The algorithm was based on 1,500 images of real hands and allowed the studio to automate whiteboard video production, keeping the same level of animation quality. However, the studio also leveraged other artistic techniques for e-learning animation, including 2D, 3D, classic cartoons, cutout animation, and others. In an animation studio, work on an educational video usually begins with clarifying the following details:
- Educational objective
- Target audience
- Video placement
- Content lifespan: reuse, adding new episodes, or regular updates
Having answers to these questions, we can move on to more specific questions, such as consulting with experts on its subject, determining video duration, and choosing an animation style. A target audience specifics affect what the future story will look like and how it will be shown—For example, GenZs respond well to short videos, fast-moving images, and contrasting colors. In contrast, older generations respond better to longer videos featuring soothing colors. The complexity of e-learning videos affects a project's budget and production time. Among the most important factors here: educational video subject, audience expectations, projected ROI, and course lifespan. Educational animation production usually costs from $650 per minute, and it will take 4—6 weeks to produce a video up to 3 minutes long (full-cycle approach).
Ready to start your first project? Video is a brilliant and proven idea for enhancing your educational project and making it more budget-friendly in the long run. Ready to leverage videos too? Blue Carrot produced over 300 videos for various educational purposes and on topics ranging from microbiology to banking. To view the portfolio and get started on your e-learning initiative, visit the studio's website or contact managers by email.
A top-rated full-cycle video production company, Blue Carrot has produced over 300 marketing and e-learning videos totaling more than 10,000 minutes.
Our tale started in 2014 when we developed an exceptional whiteboard animation script that allowed us to showcase the most spectacular whiteboards available.
Since then, we've evolved from a two-artist, start-up video creation firm to a full-cycle agency with a staff of highly experienced experts in a variety of professions, like scriptwriters, animators, whiteboard artists, creators of illustrations, sound designers, and others.
We've been delving more deeply into our clients' businesses and goals as an outcome of them sharing their insightful viewpoints with us about new ideas.
After producing countless videos for companies all around the world, we have an in-depth comprehension of video marketing. In order to produce inventive marketing videos, we are constantly learning new techniques for creativity.
We are now happy to provide an extensive choice of video production services, including explainer videos, whiteboard animation, 2D and 3D animated commercial video making, and e-commerce promo videos.
We strive for excellence in producing exceptional animation for our clients while concentrating on a marketing goal-oriented approach to video creation.