iGrad Creates First Financial Wellness Personality Assessment
SAN DIEGO—Because personality type directly influences how people handle their finances, San Diego-based financial wellness company iGrad has launched the first financial wellness assessment to teach the “why” behind financial decision-making and recommend personality-based positive changes.
Developed by leading financial wellness and behavioral economics experts, Your Money Personality™ incorporates a personality test that is similar to the Myers-Briggs Type Indicator® (MBTI®) by assessing financial behaviors across a range of categories, including outlook, emotions, focus, influence and bonus. It helps users understand each component of their money personality, including dominant traits, strengths and challenges—an understanding that is essential to making long-term changes.
“Working within natural tendencies and traits will lead to more success when trying to change habits and behavior,” said iGrad founder and President Rob LaBreche. “Your Money Personality helps people gain insight into how their personality type influences everything from budgeting to saving for retirement, and then teaches them to make better financial decisions.”
More than 30,000 people have participated in Your Money Personality since its launch in 2018. A recent survey of nearly 650 participants revealed:
55 percent said they reduced unnecessary spending
47 percent said financial anxiety and stress has decreased
37 percent increased their savings
33 percent have increased what they are paying towards debt
22 percent established or increased their retirement savings
Your Money Personality uses Likert-type scale questions to assess financial behaviors, including spending, saving and budgeting. After answering questions in categories including emotions, focus, outlook and influence, users learn their financial strengths and challenges and receive specific direction on how to work towards achieving financial wellness.
iGrad’s Enrich financial wellness platform is used by more than 300 employers and financial institutions nationwide to provide comprehensive financial wellness education and action plans to employees and customers. iGrad recently received the 2019 Eddy Award for Financial Wellness by Pensions & Investments for its Enrich platform. More than 600 colleges and universities use its iGrad financial wellness platform for college students, which is a three-time winner of Education Program of the Year (The Institute for Financial Literacy), Best Product award for three years running (University Business Magazine), as well as the Outstanding Consumer Information Award (Association for Financial Counseling and Planning Education). For more information, visit http://www.enrich.org