Even When Range of Options Were Offered, 93.2% of Snacks Purchased Were Healthier
SAN FRANCISCO, March 12, 2019 – Oh My Green, a concierge-style provider of healthy food and wellness services for corporations of all sizes, today announced the completion of a 23-month data analysis validating that healthy eating is taking off in the workplace. The data analysis, completed at the end of 2018, shows that the overwhelming majority – 93 percent, in fact – of the food purchased by their corporate clients was healthier than snacks typically consumed in office environments. The data also demonstrated that healthy food consumption increases over time. The more that healthy options were offered, the more likely people were to choose to eat healthy, even when a variety of options were available.
A 2018 Center for Disease Control and Prevention (CDC) study of employees across the U.S. found that the foods people typically get at work contain high amounts of sodium, refined grains and very little whole grains and fruit. According to a report on the study, the results suggest “that workplaces can play more of a role to help ensure access to and promote healthier options.”
“Our data shows that people will happily transition to foods, snacks and beverages that are better and healthier for them if given the opportunity to do so” said Michael Heinrich, Oh My Green Founder and CEO. “We carefully curate a healthy and delicious selection of snacks for each client, employ highly effective merchandising for those products, and provide smart technology to monitor employee choices and trends. The data shows that this is a winning strategy for corporations looking to help increase healthy eating in the workplace.”
Oh My Green selects healthier foods and beverages for its clients by adhering to the USDA dietary guidelines. The company also goes beyond those guidelines and applies its own criteria, which was created by Dr. Pam Peeke, an advisor to Oh My Green and nationally renowned physician, scientist, expert and thought leader in the fields of integrative and preventive medicine. In particular, Oh My Green looks for items that are: non-GMO; certified organic; or minimally-processed without ingredients such as high-fructose corn syrup, hydrogenated oils, artificial sweeteners, fillers, preservatives, as well as additives that can be potentially harmful or that add little nutritional value. To cater to employees who follow various nutrition regimens, products are also chosen with an eye towards specific dietary accommodations (vegan, keto, allergen free, etc.) and a balanced nutrient profile, especially when it comes to sugar, fat, and sodium content.
Oh My Green analyzed 23 months of continuous client purchasing data to better understand snacking patterns over time. In addition to finding that the vast majority of office snacking within the Oh My Green client base is healthy, the data analysis also uncovered the following:
Unhealthy snacking trends downward over time – Over the 23 months that Oh My Green tracked snack purchasing data, there was a 21 percent drop in unhealthy purchases between January 2017 and November 2018. This shows that a “nudge, don’t push” approach works -- when people are exposed to healthier choices, they increasingly choose healthy over unhealthy.
80 percent of companies kept unhealthy snacking in the <5 percent range. For 38 percent of companies, less than 2.5 percent of their purchases were unhealthy.
Cereals were the most popular “cheat category.” When companies did purchase unhealthy snacks, they requested ultra-processed cereals 62 percent of the time as their “must-have.”
Fruit is the #1 choice for healthy snacking. Fresh fruit leads the list of the 10 most popular snacks purchased by Oh My Green clients. Bulk products like nuts and seeds came in at #6 on the list (based on serving size analysis).
“We continue to build relationships with suppliers who deliver high quality products that our customers love,” adds Heinrich. “People don’t have to choose between nutritious and delicious – they can have both! And we couldn’t be happier that an incredibly nutritious choice – fresh fruit – is at the top of our ‘most popular’ list.”
About Oh My Green
Oh My Green is concierge-style provider of healthy food and wellness services for corporations of all sizes. Founded out of the Stanford-StartX Incubator and Y Combinator, the company offers a user-friendly wellness platform that brings nutritious snacks, meals, drinks and wellness practices to the workplace through micro-kitchens, micro-markets, catering, café management, subscription boxes and more. Combining innovative AI and IoT technologies for easy ordering, replenishment and account management with a carefully curated selection of products, Oh My Green aims to help companies and their workers Eat Healthy and Work Happy, with the goal of improving well-being, productivity and engagement. With clients ranging from tech startups to Fortune 500 companies, the company is headquartered in the San Francisco Bay Area. Visit https://www.ohmygreen.com for more information and join our community on Facebook, Twitter and Instagram @OhMyGreenHQ