LinkedIn redesigns 'pages' to better engage candidates
- LinkedIn has announced a redesign of company and career pages aimed at helping business more easily share information and insights about themselves. "Pages" allows employers to engage job seekers with "Life" and "Jobs" tabs that offer a customized view of the business, openings and culture. The Pages news feed lets companies share updates and open dialogs between employees and potential hires.
- The Jobs tab makes recommendations to applicants using data from their profiles, according to LinkedIn. According to the company, about 40% of candidates search profiles of a company's employees or look for employees with job titles similar to their own; this new feature promises to make it easier for them to find that information.
- Analytics also have been enhanced on the new Pages, giving page administrators more detail on how job seekers are using and engaging with their site as well as with their competition.
LinkedIn has recently rolled out several updates and enhancements targeting the recruitment and learning markets. With the recent addition of Talent Insights, the platform is hoping to help recruiters target the most likely areas to find potential hires, as well as keeping an eye on retaining existing staff.
Creating a more user-friendly search and application process is top of mind for many employers. Candidate experience can make or break a business' recruitment efforts, so many recruiters have put improving candidate experience at the top of their to-do lists.
As the talent pool continues to tighten, every advantage a company can gain to attract and even retain employees is a plus. Recruiters are moving away from tired old practices and looking for creative new strategies. With the volume of data at LinkedIn's disposal, its database presents a huge resource for businesses to tap when hiring.