Dive Brief:

• Remote work is truly buzzworthy these days, but it may not be the 100% right way to go for any given workforce, according to Kavi Guppta, a self-described "digital nomad" and writer who specializes in the future of work, marketing technology and culture transformation.

• Guppta, writing in Forbes, says that some laud the upsides of a fully distributed workforce, while others believe that working in an office ensures effectiveness. It's an unwinnable argument, according to Guppta, who notes that flexible work can't be a one-size fits all deal.

• Some employers thrive on remote or location-dependent workers because the right cultural elements are in place. Some employers fail because cultural elements prevent remote workers from succeeding. The issue requires a solution whereby both options coexist peacefully.

Dive Insight:

Whatever the solution, having a remote work option is key, Guppta writes. Not every one wants to or should work remotely but having the choice is nice and can drive engagement, happiness and productivity.

If remote work is an option, be sure to hire people that exhibit remote work traits like the ability to complete autonomous projects. Employers should have starkly clear policies and documents that communicate how the organization supports flexible working styles. It's also a good idea to start small. Guppta cites a company that has a global exchange program that allow workers with more than a year's experience to take remote assignments from two to 12 weeks to get a taste of remote work.

Finally, don’t discriminate. Make sure everyone that is eligible has access to flexible remote work arrangements, regardless of family or life situation.