Group launches 'Shark Tank'-like competition for innovative health benefits models
- The National Business Group on Health, a non-profit association of more than 400 large U.S. employers, recently launched the Health Innovations Forum, a "Shark Tank-like" initiative designed to help accelerate the adoption of effective health care technologies and solutions by large employers.
- Startup companies can apply to participate in the Health Innovations Forum through an online application process.
- After being assessed for their applicability and value proposition in the large employer market, startups with the most compelling value proposition will be selected to present their solution to the Forum’s Health Innovations Board.
The NBGH's Innovations Board's assessment of a solution may lead to the opportunity to present to the Forum’s larger Employer Council, which consists of nearly two dozen large employers that have agreed to conduct a comprehensive review of the startup’s solution. The Council also will serve as a mentor to the startup and potentially conduct a pilot study of the programs that fit with their culture, employee value proposition, and healthcare strategy. Successful startup companies will then have an opportunity to present their programs to a broad group of employers at appropriate Business Group venues, including conferences, meetings, and webinars.
"Even with healthcare reform fully underway, there is a need for innovative and disruptive solutions to transform the delivery system and improve the health of employees," said Brian Marcotte, NBGH president and CEO. "We created the Health Innovations Forum to evaluate startup companies that have developed innovative solutions to improve employee health, or enhance the efficiency, delivery or consumer experience within the health care system."