Dive Brief:
- While professional recruiters are obviously the point people for talent acquisition, employees can be just as potent in the role – especially with today's technology, according to a post on the LinkedIn Talent Blog.
- To back up the idea, the post cites several data bits that can prove that employers have much potential when it comes to bringing talent in the door, all related to social networks and social engagement.
- LinkedIn notes that employees have 10 times more connections than a company has followers, and potential job candidates are three times more likely to trust company information from employees than anyone else in the company (including the CEO).
Dive Insight:
LinkedIn also notes that while only 2% of employees share a company’s social content, they’re responsible for 20% of overall social engagement. And every six pieces of content shared by a LinkedIn member influences six new job views.
Plus, the post said that 86% of employees who participate in a formal social media advocacy program said it has had a positive impact on their career. Socially engaged companies are 58% more likely to attract top talent and 20% more likely to retain them, the post reported.
Having employees be involved in the recruitment process is one way of improving a company's overall recruitment and talent brand, an increasingly important part of the recruitment process.
