ADP, ZipRecruiter team up to help small businesses compete for talent
- ADP and ZipRecruiter are partnering to help small and midsize businesses (SMBs) hire the right people, regardless of industry, as they compete in a tight labor market, according to a joint statement. ADP's client base of 500,000 small businesses across the U.S. will have access to Zip Recruiter's smart matching technology.
- According to the new partners, all RUN Powered by ADP HR packages will have ZipRecruiter’s functionality as a built-in feature, which will be directly accessible from the payroll platform without the need to sign in.
- The integration of ZipRecruiter’s platform increases the Run Powered by ADP recruitment feature by more than 100 job boards, ADP claims, and is the latest in a line of partnerships the online employment marketplace has formed with major organizations who also want to help SMBs thrive.
Platforms like ZipRecruiter and major firms like ADP likely see small and midsize businesses as a wide-open market, since small businesses are the majority of all employers. ADP's foray into the small-business market stems from HR departments at even the smallest companies looking into tech solutions for their issues, rather than relying on old analog standbys — a sign of how mature the HR tech industry has become.
The smaller extent and slower speed with which they fully digitize their HR functions remains a barrier for SMBs. Employers of all sizes know the value of digitization for recruiting, hiring and benefits administration, among other functions, in freeing up HR to create and execute more strategic approaches to employee issues. SMBs must also compete against large companies for talent and paying top dollar for highly skilled candidates, especially in today's tight labor market, is even more challenging thanks to the skills shortage.
ADP has partnered with other startups, giving its 500,000 small business clients access to other services. ZipRecruiter recently partnered with Facebook and Square to increase hiring among its customer base, 85% of which are SMBs.