Why employers should focus on benefits education long after open enrollment ends

Dive Brief:

  • When open enrollment ends, keep teaching and communicating with employees about their benefits, says BenefitsPRO. This strategy can help employees avoid feeling overwhelmed when selecting benefits options in the future.
  • BenefitsPRO advises employers to keep benefits information out in front of employees and make sure communication is easy to absorb and understand. This approach lets employees make better-informed decisions about their choices.
  • Employees typically make benefits selections quickly and without much research. Benefits PRO says employers should talk with employees about what benefits offer and how to choose the ones the meet their needs.

Dive Insight:

Employees should understand their benefits year-round— not just when they need to use them or only during open enrollment. Benefits can be very complex, so employees must understand how they work, what they cover and, unless they’re free, what they cost.

Workshops or formal presentations with live presenters allow for question- and-answer exchanges. Some workers might prefer to review their benefits privately through HRMS or benefit platforms. In that case, benefits information should be easy to access and understand, interactive and visually appealing.

Filed Under: HR Management Comp & Benefits